Utah is one of the most popular tourist destinations in the United States. Not known for its theme parks and tropical beaches, Utah attracts vacationers with its natural beauty. It is home to the "Mighty 5," a reference to its 5 national parks.
In 2022, tourists brought in nearly $12 billion to the state economy. Tourist revenue led to nearly 153,000 jobs and more than $2 billion in state and local tax revenue.
When tourists come to Utah for exploration, they naturally need a place to stay. Park City is a perfect place to set up camp.
Read on to learn about optimizing your vacation rental occupancy rate. Explore topics such as attracting guests to your vacation rental.
How to Improve Vacation Rental Occupancy Rate
For a vacation rental to be successful, it requires a steady state of tenants. In some ways, this is more challenging than a full-time rental. Here, you sign a year-long lease agreement and do not need to worry about filling each week up with tenants.
The good news is that the demand for Utah vacation properties is strong. Tourists are steadily coming to ski, hike, and enjoy the beautiful outdoors.
Social media is one of the best ways to reach Utah vacationers. Many people find their next vacation destination on social media.
You can market your property on platforms like Facebook and Instagram. Here, you can highlight the amenities in your Park City vacation property.
Other platforms like Snapchat and TikTok are more popular with younger generations. You can make short video clips about the best things to do near Park City. Then, add a call-to-action encouraging prospective visitors to book a stay at your property.
Gear Your Property Towards Vacationers
It is not wise to structure your property like a traditional long-term rental. Instead, vacationers are looking for amenities that make their stay more enjoyable.
Highlight the amenities that you would use on a vacation. For example, it would be wise to draw attention to a hot tub if your property has one. Vacationers love to sit in a steamy hot tub and gaze at the snow-covered mountains.
Many vacation properties are adding game or movie rooms. Others are setting up themes to attract families or other groups of people.
The point is to make your vacation rental stand out in the crowd. By highlighting attributes that your guests will enjoy, you can gain an edge over competing properties.
Seek Out Positive Reviews
Vacationers want to stay in a reputable property. Outside major property brands, reviews are the only way to verify a property's reputation.
Encourage your guests to write online reviews. Social media and Google are both good places to start. Consider offering guests a gift card or a small discount to leave a review.
Your Guide to Optimizing Your Vacation Rental Occupancy Rate
While these are good ideas, there are many other steps you can take. Many property owners find success in offering extended stays and lowering the minimum stay requirement.
Responsiveness to guest inquiries and a flexible cancellation policy are also important. If you are looking for help optimizing your vacation rental occupancy rate, contact us today to speak with an expert.